Conversion Boosting Lesson #5 - 18 Ways to Create Excellent Sales Copy with Word 'Senses'

In creating a catchy copy, you must remember the word senses.
Using our day to day activities from the sense of seeing,
smelling, tasting, touching, and listening. We trust them as
they represent the human survival mechanisms, just like other
mammals too rely on them.

You can anticipate some types of responses which you can propel
into your prospects heart to achieve maximum contact when you
use the sense words alongside emotionally generated words. It is
a skill for every offline and online marketer to really
understand how to maximize profit capitalizing on words.

The secret power of words must never be underrated. The sales of
a copy depending on the quantity and quality of the details
included whether it is a short copy or long copy. It does not
mean more words bring better sales.

There are tips to follow to create a successful sales letter
having the accurate structure to keep the reader interested from
start to end.

Tip #1 - Using a commanding headline: From the start, grab the
attention of the reader to make them continue reading. This can
also be achieved by putting the main benefits of your product
across in a short sentence.

Tip #2 - Use Sub-headlines to create excitement: Explain the
advantages of your products features and generate the
excitement of your reader in no more than one or two short
sentences. Specify the limitations of your offer if you are
offering a limited promotion.

Tip #3 - List the advantages of your product: Every reader needs
to have good reasons to buy your product. Think about what your
customer wants and these reasons have nothing to do with your
products features. If you're selling holiday villas, you can
put across something like the following... Save your money and
enjoy the Mediterranean sun on your summer vacations if you want
to take advantage of the comfort of a luxury apartment, then you
have the most important letter to read.

Tip #4 - Describe your distinctive selling proposition: Here,
you have to mention your distinctive selling proposition in two
or three sentences to specify the benefits that differentiate
your product from all the others, then let your reader know you
will describe the details later in the sales letter.

Tip #5 - Establish your credibility: Credibility is the most
important thing to sell on the internet. Before your reader will
buy anything from you, they will have to trust you first.
Highlight three reasons they should believe you. Reveal that
what you say is correct.

Tip #6 - Describe the benefits and features of your product:
Describe how your readers problem will be solved, or how his or
her life will be improved. You can be more convincing with the
more details you can provide.

Tip #7 - Give more details regarding your product: At this
stage, you enlighten your reader about everything as regarding
your product. Write till you are bored and use as much space as
you can.

Tip #8 - Show your customers testimonials: You just need to
continue to ascertaining your credibility. Show your customers
testimonials that have already enjoyed your product. Instead of
making general comments, mention what your customers like about
your product or something similar. You can make reference to at
least five testimonials.

Tip #9 - Get rid of competition: You can get rid of competition
by revealing to your reader the information they need to read
that distinguishes your product. Show the elements that make it
more preferred to your competitors.

Tip #10 - Continuously build value: Continuously let your
readers know that your offer is so good by building the value
they cannot refuse. A way is to evaluate the value of the offer
to the normal value of your product.

Tip #11 - Outline a summary of all that your customer will
receive: Let your reader have knowledge of everything he or she
will be getting from you.

Tip #12 - Talk about the price of your product: Talk about the
sales price and regular price of your product. Cross out the
regular price and let the offer price follow.

Tip #13 - Highlight your products bonus: If you have something
extra to offer, share it here. It is also part of adding value
to your product. Let them be aware or have a sense of taking a
quick step as the bonuses will only be available for short time.

Tip #14 - Present a strong guarantee: Money back is the
strongest guarantee you can offer a guarantee. You have more
sales when you offer your reader guarantee for your product at
no risk to create a lot of trust and confidence among your
reader. With this strategy of guarantee, your number of returns
will double up.

Tip #15 - Lay emphasis on your guarantee: Eliminate all basics
of risk by finishing your sales copy with something close to,
for example: You are sure the product is for you but you dont
have to make up your mind now. Give it a trial and give it a go.
If you do not save your money, or does not do all I say or your
business does not improve or your life does not improve or you
do not love it, let me know and I guarantee you every cent of
your money back! You have everything to gain and nothing to
lose.

Tip #16 - Inform them how to order for your product: Ensure you
give detailed directives on how your prospect can get your order
placing description.

Tip #17 - Append your signature: Ensure the letter is signed
using your full name and title.

Tip #18 - Conclude with a P.S.: Highlight the most relevant
points of your letter in this part. Your copy must be friendly
as much as possible in design and format to allow your reader
the time to read your letter. Emphasize the most cogent
statements to enable your letter to be read in one or two
minutes. 


To Your Success,
YOUR NAME

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